With 12 years of experience in tech, brand strategy, and design leadership, I’ve spent the last 4 years focusing on UX research and design in fintech and beauty e-commerce.

I began my career by building design teams at ad-tech startups, delivering impactful brand experiences for clients like P&G and Adidas. Now, I lead UX design for two squads at Sephora, specializing in purchase intent, checkout, and payment. As the UX Research Lead, I oversee research operations that drive continuous discovery, ensuring insights from user research directly inform and shape the product roadmap.

A strong advocate for Diversity and Inclusion, I champion inclusive hiring at Sephora and volunteer with a support group for parents of neurodiverse children in my personal capacity.