Airene Tan
Assistant UX Manager, Sephora S.E.A
Phone:
+65 9114 6715
Email:
I am available on ADPList
Key Projects
Early Access
Spearheaded the user flow and design that provides users exclusive early access to upcoming beauty product launches. Optimized the experience for exploring product details, joining waitlists, and preordering new arrivals, resulting in increased sign-up and sign-in rates, as well as fostering partnerships with exclusive brand collaborators.
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Click & Collect
Led the design for Sephora's key initiative, Click & Collect , overseeing the entire omnichannel e-commerce user journey. Conducted user research, moderated and unmoderated usability testing to generate insights that inform design iterations. Collaborated closely with cross-functional teams across online and in-store channels to ensure a cohesive customer experience. 

Research Operations
Managed UX research strategy and operations, overseeing the adoption of the Atomic Research Framework to build a centralized research repository, and established the Continuous Discovery Framework in 2024 to drive continuous user insights and iterative design.

Work Experience
Sephora S.E.A
June 2022 - Present
Oversee the Purchase Intent and Sales Engine squads, managing initiatives across web and app platforms in 5 key markets, with a focus on purchase intent, checkout, and payment
Serve as Pillar Lead for user research and operations, driving the execution of research activities and optimization of research operations to support data-driven, strategic decision-making for the business.
Key responsibilities:
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Lead design in product initiatives and prioritise work-process within squads to ensure smooth day-to-day project progress
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Conduct foundational or directional research to inform design decisions and refine iterations.
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Drive key initiatives that upscale research, such as Continuous Discovery and research repository
Section Singapore
May 2021 - May 2022
Design web and app solutions for clients like OCBC Bank and StashAway. Served as a Senior Designer overseeing various initiatives under OCBC Digital Wealth and Online Banking products. Co-led UX research for StashAway’s web revamp, driving business and branding transformation through data-driven, user-centric insights
Key projects:
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Created personas, facilitate client workshops and user interviews for StashAway
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Overseeing the development of OCBC’s design system for global web experiences on Figma
Blis Asia
August 2015 - August 2020
Build the regional Creative Services team in JKT and SG, driving the execution of high impact campaigns for brands such as Adidas, Mentos and Ford in 5 key markets. Led client workshops for media agencies and create compelling pitches to Unilever, Colgate, and UIP.
Key responsibilities:
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Translate business objectives to creative ad experiences across mobile platforms
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Oversee campaign development, resource allocation, budgets and deadlines
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Manage external vendors and CMP (Creative Management Platforms); responsible for budgeting and negotiation
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Direct all marketing initiatives for branding and corporate communications in Asia
